Kasem has one of the most unique and recognizable voices in the English-speaking
world. His consummate delivery and inimitable style has made him a pop culture
icon. At its peak, American Top 40 with Casey
Kasem was heard on over 325 radio stations in the United States and in thirty
countries overseas. Kasem has acted in hundreds
of motion pictures, TV shows and animated cartoons.
And yes, he was the voice of Norville “Shaggy” Rogers in the Scooby
As a young boy growing up in
Detroit, Kemal Kasem’s dream was to be a professional baseball player.
An enthusiasm for sports broadcasting led him to Northwestern High
School’s radio club. After graduation he became an intern at WDTR,
Michigan’s first educational FM station. While majoring in speech education at
Wayne University Kasem got his first paying radio job as an usher for Quizdown,
a weekly quiz program broadcast over WXYZ. Not exactly a prime radio gig, but at
least it got his foot in the door. It wasn’t long though before the talented
teenager’s voice was heard in front of the microphone.
The Adventures of Scoop Ryan, Cub Reporter was produced by Wayne
University’s Radio Guild and the Junior League. Airing over WJR, the radio
serial featured the exploits of Scoop, played by Kasem, and his grandfather as
they traveled the world in search of stories for the town newspaper.
An engineer at Quizdown informed Kasem that WXYZ was auditioning actors
for the part of Dan Reid, young nephew of The Lone Ranger. He didn’t
win the part, but Kasem portrayed other characters on the popular radio show, as
well as roles on The Green Hornet and Challenge of the Yukon,
better known as Sgt. Preston of the Yukon.
In 1952 Kasem was drafted into the
army. While in Korea he coordinated and acted in radio dramas on the Armed
Forces Network and set up a makeshift radio studio in a Quonset hut, where he
honed his disc jockey skills.
Upon being discharged in 1954 he returned to his studies at Wayne University and
resumed his acting career at WXYZ, while taking on a part-time job at WJLB.
The glory days of radio drama, however, were drawing to a close. The last
episode of The Green Hornet had aired in 1952 while Kasem was in Korea.
The Lone Ranger said Hi-Yo Silver for the last time in September of 1954. And
Sergeant Preston breathed his last breath of frozen North air in 1955. Radio was
changing, and Kasem knew that he had to change with it to survive.
In 1956 he acquired a new name and a new job. Casey at the Mike aired
evenings on WJBK-AM, where he played the top 40 hits of the day, a new format
that was gaining in popularity across the country. The demise of network radio
programs caused local stations to scramble for product to put on the air. The
new format, with live disc jockeys playing the top 40 hits, was the perfect
In addition to his record spinning duties at WJBK Kasem took on another job in
the same building, unlike anything he had done before. The Kroger grocery chain
was looking for an actor to play Krogo the Clown and host episodes of Sheena,
Queen of the Jungle, Foreign Legionnaire and Range Rider, three shows
that they sponsored on WJBK-TV. Kasem’s radio experience impressed the Kroger
executives, so he easily got the job. With his white clown face, pointy hat and
squeaky voice, Krogo extolled the virtues of Kroger meats, produce and canned
goods while entertaining the kiddies during station breaks.
The Kroger program was broadcast live three times a week, from 6:30 to 7:00 p.m.
Krogo the Clown waved his final goodbye for the night at precisely 6:56, giving
Kasem exactly four minutes to remove the clown makeup and costume, run down the
hall and be on the air at 7:00 sharp for Casey at the Mike.
Kasem left Detroit’s airwaves in late 1957 for radio stations in Cleveland,
Buffalo, Oakland and eventually Los Angeles. It was in Oakland where he
developed his unique style of introducing songs with uplifting stories about the
lives of music artists. American Top 40 with Casey Kasem made it’s
syndicated debut on July 4, 1970. For more than thirty years Kasem counted down the hits, until his last AT-40 broadcast on July 7, 2004.
The undisputed “King of the Countdowns” is well known for supporting a great
number of philanthropic causes, including anti-smoking campaigns,
anti-discrimination projects, anti-alcohol abuse and much more. He is very proud
of his Arab heritage and has spoken out against racial intolerance. Since 1981
he has co-hosted the Jerry Lewis Labor Day Telethon, both locally and
nationally. The Muscular Dystrophy Association has chosen to recognize Kasem’s
contributions by naming him an MDA vice president. Kasem was inducted into the
Radio Hall of Fame in 1992, and has a star on the famous Hollywood Walk of Fame.
His trademark slogan, “Keep your feet on the ground, and keep reaching for the
stars.” is much more than a catchy radio sign-off; it’s a way of life. He
has proven that any goal can be reached with hard work, perseverance and a
little bit of luck. Casey Kasem reached for his star, captured it, and made the
world a little bit better on the way.